I saw this, uh, "marketing attempt" a couple weeks ago. Click the picture to enbiggen.
Nothing will bring in the shopping masses like shouting "HARD WOOD SOFT PRICES" at them. I get it: that is supposed to be a play on words. And I guess it is but it's one that a pre-teenage boy would come up with. I just wish they would have continued with the metaphor and hired a sign spinner in a G-string with that phrase on it. That would have moved some wood.
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