Just Like With Sex, Apologize First

I've driven past this hotel chain's sign more times than I can count but I finally read it the other day.  Click the picture to enbiggen.

It's not a great comfort when a hotel has a permanent sign that basically says, "We're going to screw up but, don't worry,  we'll try to fix it."  What mottoes did they pass on?  Mayhap I shall hypothesize:
 - "Friendliest Bedbugs In Town!"
 - "All Rooms Now Include Doors (for a reasonable up-charge)"
 - "Don't Worry, We Fired That Guy"

And for the inevitable questions, no I do not know what an "AIK" is and why you can get unlimited WiFi with one.