MoBev Leftovers

BeerGirl was perusing the walk-in beer cooler at one of our local grocery stores when she saw this.  Click the picture to enbiggen.

The Missouri Beverage Association (http://mobev.org/) is "the state trade association for non-alcoholic beverage producers, marketers, bottlers and distributors."  So what in the hell lead up to this picture?  Why would a non-alcoholic lobbying group have a labeled spot in the beer cave?  Why would someone store their lunch in there?  WHO HAS CORN WITH SPAGHETTI???