Oh. Wow.

I saw this prominently displayed in the building lobby of one of my clients.  Click the picture to enbiggen.

I understand that exercise is important, especially as one ages.  This, however, is just weird.  Is the phrase "on weights" something that weight trainers use?  "I'm going to get on some weights and get swoll"?  And is using a barbell logo really the best way to lure older women to your gym?  Reader insights are welcome.