Wednesday, January 15, 2014

This Sign Is Not Doing Its Job

The primary purpose of installing a sign is to inform.  It may also attempt persuade, but that happens after getting the information across.  This sign is doing nothing causing confusion and taking up space.  Even knowing the fact the "BLOOMERS" is the name of the business doesn't help.  What is up with half of the sign being blank?  What's up with black lettering (the last 'G' is literally hanging off the sign)?  Why must this sign exist?

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