No. No, It Sure Isn’t

Think there is any chance that the product on the right is trying to emulate the product on the left? (click to enbiggen). "I Can't Believe It's Not Butter" implies that the contents might resemble butter in some way. "Butter It's Not" states flat-out that there is no way that anything in that container can be confused with butter. I wonder if this trend for brutal honesty in advertising is going to continue. It's rather refreshing.

As an aside, did they have Yoda come up with the name?